Emerging HES Marketer of the Year
Stephanie Fiorelli at Ohio University

Best Central Marketing Team of the Year
Tony Dobies West Virginia University  Morgan Goff, Geoff Coyle, David Ryan, Rickie Huffman, Kallie Nealis, Sean Hines, Michael Carvelli, Corbin Mills, Adrienne Kemp-Rye.

Best Department/College Marketer/Marketing Team of the Year University of Iowa Center for Advancement Karla Hurley, Nicole Knoll, Katie Linder, Zack Schmidt, Jimmy Losasso, and Mike Miersen,

Best Social Media Student of the Year
Anna Martin, Social Media Coordinator, Undergraduate Student, Texas State University & Twister Marquiss, Allison Jones

Best Facebook Campaign
Alyshia Madlem with Statwax & “Kenzie Academy” campaign

Best Twitter Campaign
Krista Berend Nick Wilson, Jacob Svetz, Char Callaway, Mark Guerrero, Amy Thompson, Texas A&M Social Media Team for the Reveille’s Retirement campaign on Twitter.

Best YouTube Campaign
Lailani Augustine, Mike Gombita The Alumni Relations and Annual Fund Department at Misericordia University “Arch Madness.” Virtual Giving Day in 2021

Best TikTok Campaign
Kristina Doyle – University of Toronto

Best Overall Social Media Marketing
Emily Evans, and her New Media Intern team at University of Notre Dame: Joyce Lantz, Geoff Young, Andrew Rabbit, Bailey Jordan, Catherine O’Leary, Grace McDermott, N’Kaela Webster, Sarah Holland, Sarah Price, Hailey Oppenlander, Rory Finn, Tajae Thompson, Adeline Chappuis, Connor Patrick, Nicole Campbell)

Best Instagram Campaign
Rainbow Wong, Kevin Lau, Peggy Leung, Kelly Lo, CY Yau, Wing Ka Yuen, Tom Tsui, Phoebe Ng, Ricardo Ng, Kenson Chan, Kelly Chiu,Clarice Lee; University of Hong Kong

Best Multi-Platform Campaign of the Year
Sarah Wells Fanshawe College

Best Integrated Campaign of the Year
Krista Berend, & her team at TExas A& M: Nick Wilson, Char Callaway, Kelly Brown, Laura Root, Taylor Davis, Hailey Sanders, Eugenie Sutio, Tim St. Martin, Sarah Sweatt,Mark Guerrero, Audrey Pena, Tierra Graves, Michael Thompson, Kristy Williams, Michael Green, for their COVID-19 awareness and prevention campaign “Don’t Pass It Back”.

Best Engagement Social Media
Campaign of the Year
Tyler Thomas,  Katie Black, Taylor DeMaro, University of Nebraska Lincoln. #GoBigGrad campaign.

Best Global Social Media
Campaign of the Year
Rachael Hagerstrom Smith College Global Illumination 2020 campaign

Best Mobile Social Media
Campaign of the Year
Rainbow Wong, Kevin Lau, Peggy Leung, Kelly Lo, CY Yau, Wing Ka Yuen, Tom Tsui, Phoebe Ng, Ricardo Ng, Kenson Chan, Kelly Chiu,Clarice Lee; University of Hong Kong, “HealthoGraphics” campaign

Best Administrative/Non-Academic Department Campaign of the Year
Shauna Rempel, Nick Iwanyshyn, Drew Lesiuczok, Patricia Lonergan, Angelia Meffe, Nicolle Wahl, Jane Stirling, University of Toronto Mississauga, “The Battling Burnout: Wellbeing during the ‘COVID winter’ video series”

(By Platform) Best Facebook Campaign
Katerina Procyk, Lindsay Retchless, Pat Cercone University of Pittsburgh-Bradford “Nurses Week” campaign

(By Platform) Best Instagram Campaign
Jonathan Allen, Angie Davis, Tammy Lam
University of San Francisco

(By Platform) Best YouTube Campaign
Dan Wackershauser, Kyle Bennett,
South West Wisconsin

Best Marketer of the Year Nominees:
Alexa Heinrich, CJ Lake Tamasco, Karla Fung, Kati Hartwig, Katie Black, Liz Harter, RJ Thompson, Sam Junior Mbatha

Best Marketer of the Year Award: Alexa Heinrich

Alexa Heinrich has been chosen for this year’s marketer of the year for her work in bringing awareness about digital accessibility to social media marketers in higher education and beyond. She was inspired to learn more about accessibility after realizing her social media content for St. Petersburg College may be excluding a potential student or existing student from consuming it. She has since become one of the foremost authorities on accessible social media, and a powerful advocate for those with disabilities who need assistive devices or rely on alt text to access information. She not only makes a difference on her campus, but in the higher education and marketing industry as a whole. The resources Alexa gives to the community are unmatched and because of her work, hundreds of institutions have worked to bring more accessible content to the internet. When Alexa isn’t making the world a more accessible place, she runs @SippinSocialTea, the hit social media account that that anonymously shares the realities of working in social media. Check out their new book; “Caution, content might be hot” available now. Congratulations Alexa!